Few companies can succeed without a clear idea of the impact of multicultural growth on their categories and brands.
Our clients begin with a detailed analysis of the “size of prize.” We analyze the revenue growth from better reaching diverse consumers – Multicultural, Generational, LGBTQ+ & Gender, and Parents & Kids – relative to each brand’s “fair market share,” and the category maturity that determines competitor behavior.
Our engagements also provide category overviews with competitive analysis, trend spotting, and competitive benchmarking.
Assess attitudes, usage and motivations to understand why consumers buy.
Collage Group has developed research methods that combine survey techniques mastered over a decade with advanced analytics. Complement quant with in-culture qualitative research, ethnographies and immersion to walk in the shoes of your consumers for rich and actionable insights.
Whether quant, qual or both, Collage Group is the preferred partner for companies looking to understand the diverse consumer.
Cultural Fluency is an imperative in today’s diverse America, no less so because of the COVID-19 pandemic, and our Virtual Cultural Fluency Workshop can help get you there.
Led by our subject matter experts and providing up to two days worth of presentation and workshop facilitation, your team will come away with: 1) a strong foundation in Cultural Fluency; 2) an understanding of the cultural group traits and learning gaps; and 3) insights from our CultureRate:Ad and CultureRate:Brand methodology.
Leverage our CultureRate:Ad ad testing methodology and other tools to define the content that hits the mark with diverse America.
Understand the power of consumer stories and how to create authentic expressions in a market that has been radically redefined by the growth and influence of diverse America.
Our execution support also covers pricing optimization, concept development, product positioning and innovation.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
Engage & Celebrate Women: A Conversation About Gender Equity
Representation alone is not enough to prove that your brand cares about their identity. Has your brand evolved to effectively understand and engage the modern American woman?
Women’s History Month, March 2023, is an opportunity for brands to celebrate women, and refocus year-round efforts to effectively connect. In commemoration of Women’s History Month, we invite you to join Collage Group and diversity, marketing and research leaders for a conversation on how to support women and advance gender equality.
